Sponsored Ads which are not promotions where you give out a coupon code are always attributed to the full price sales in HP since Amazon does specify which sales were made after click on a Sponsored Ad. Also, most merchants want to see a cleaner picture of promos so they can tell how much money they lost by running a promotion. Lastly, this is why we also list the Sponsored Ad cost in the Total Sales box so you can see the entire picture including promotions.

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