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How is ROI Calculated?
How is ROI Calculated?
Derrick Wallis avatar
Written by Derrick Wallis
Updated over a week ago

HelloProfit uses a standard formula for calculating gross ROI.

ROI = (Total Sales - Expenses) / Cost.

Total Sales: Total gross revenue received from the customer.

Expenses: FBA Fees, Referral Fees, Promos, Product Cost, Shipping Cost, Return Product Credits, Refunds and Advertisement Costs.

Cost: Product Cost, Shipping Cost, Return Product Credits and Advertisement Costs.

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