HelloProfit uses a standard formula for calculating gross ROI.

ROI = (Gross Sales - Expenses) / Cost;

Gross Sales: Total gross revenue received from the customer. (Gross Sales + Tax)

Expenses: FBA Fees, Promos, Product Cost, Shipping Cost & Ad Cost. For payout reports we include all expenses reported on the settlement report.

Cost: Product Cost, Shipping Cost, Ad Cost and Tax (If enabled).

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